By Nikita Sergey (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
Accounting Professionals is a collaborative, innovative and energetic firm in Shellharbour City Centre, located in the Illawarra. Our point of difference is our preparedness to examine our clients’ businesses, understand how they work, identify how they can be improved and to partner with them during the change and implementation process. The overriding focus of our firm is to assist our clients implement sound organisational infrastructure, robust financial management frameworks and ultimately to be more successful.
Most people accept that they need an accountant for taxation and keeping their books up to date. Accounting Professionals is more than just accountants. We believe in becoming an integral part of our clients business and personal strategies.
Our professional and highly trained staff are dedicated to providing specialised services to conquer any challenges in pursuit of financial independence. We help our clients proactively manage assets and liabilities, critically examine the way they do business, focus on key success factors and help effect change within the business to facilitate growth, increase profitability and improve cashflow.
Our firm has the ability & resources to provide ongoing services to businesses and business owners. We have been operating for 15 years and have built a reputation on the basis of a long term commitment to the success of our business clients.
Our goal is to ensure our clients perceive us as their primary business advisors and value us as their business partners and advisory consultants. The resources we use include highly educated and well-trained accountants and business consultants working with clients as part of their management team.
Professional development, training, exemplary standards of service and professional ethics ensure our firm’s expertise remains at the highest level.
Our firm continues to be actively involved in numerous local business & community groups, including: –
Through our experience in conducting various business improvement workshops and training sessions we have access to a vast array of specialist business service providers that are capable of complementing our services, including business law specialists and human resource service providers.
We are very fortunate to have engaged Accounting Professionals as our accountants. Knowing they have a good handle on all our business needs and activities has enabled us to focus our attention on developing and growing our business. Having recently signed up with them to provide their Board of Management services they have helped us plan and measure, improving performance and increasing our profitability. The team is extremely professional and proactively working closely with us as our partners in business to ensure we stay on track and achieve our business objectives. We have no hesitation in recommending Accounting Professionals to others as accountants and trusted business advisors.
Alison and Ian Bradburn, Optimum Experiences Outdoor Adventures
June 23, 2016
Businesses starting out will often be challenged by the need to generate brand awareness but with a limited marketing budget.
Minimising costs will often be at the forefront of business owners minds with uncertain revenue and copious amounts of capital expenditure; marketing is unlikely to be a top priority. However, new businesses need brand exposure in the early stages as potential customers or clients are unlikely to just appear.
Here are some ways business owners can cost-effectively create awareness:
Many small businesses are reluctant to use social media. Whether they are “time-poor” or “confused” by social media, there are ways to get involved without hassle. Social media could take as little as a few minutes each day and can be delegated to a staff member who is confident with using different social platforms.
Businesses selling tangible products can take advantage of platforms intended for sharing photos such as Facebook or Instagram, as visuals are a key selling point. For businesses such as professional services firms, utilising platforms that sell their knowledge and expertise is important, for example, creating a blog.
Communities of interest
Unlike well-established businesses, new businesses need to form brand equity to attract new customers and clients. When starting out, businesses need to present their brand proposition to target audiences and referral partners, also known as communities of interest. For example, a wine-maker would present themselves at a local wine and food festival. There will be a community of people interested in your product or service, so presenting and engaging in the places where they are gathering makes sense.
Partnerships and associations
“It’s not what you know but who you know” is a popular phrase and for good reason. Social connections and associations are everything. Many businesses will seek out partnerships or sponsorship’s with complementary brands to enhance their reputation via association. If a well-known, respected brand wants to associate with your brand, then people may conclude your brand must have something unique to offer.