By Nikita Sergey (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
Accounting Professionals is a collaborative, innovative and energetic firm in Shellharbour City Centre, located in the Illawarra. Our point of difference is our preparedness to examine our clients’ businesses, understand how they work, identify how they can be improved and to partner with them during the change and implementation process. The overriding focus of our firm is to assist our clients implement sound organisational infrastructure, robust financial management frameworks and ultimately to be more successful.
Most people accept that they need an accountant for taxation and keeping their books up to date. Accounting Professionals is more than just accountants. We believe in becoming an integral part of our clients business and personal strategies.
Our professional and highly trained staff are dedicated to providing specialised services to conquer any challenges in pursuit of financial independence. We help our clients proactively manage assets and liabilities, critically examine the way they do business, focus on key success factors and help effect change within the business to facilitate growth, increase profitability and improve cashflow.
Our firm has the ability & resources to provide ongoing services to businesses and business owners. We have been operating for 15 years and have built a reputation on the basis of a long term commitment to the success of our business clients.
Our goal is to ensure our clients perceive us as their primary business advisors and value us as their business partners and advisory consultants. The resources we use include highly educated and well-trained accountants and business consultants working with clients as part of their management team.
Professional development, training, exemplary standards of service and professional ethics ensure our firm’s expertise remains at the highest level.
Our firm continues to be actively involved in numerous local business & community groups, including: –
Through our experience in conducting various business improvement workshops and training sessions we have access to a vast array of specialist business service providers that are capable of complementing our services, including business law specialists and human resource service providers.
When we were going to buy our business we were given Accounting Professions details and were told these people would be able to help us. We feel very fortunate for this, as the team at Accounting Professionals is always friendly and helpful.
During the time we have had our business we have encountered many issues, some very large and others normal run of the mill things, in each case Mark and Garry along with their team have helped us along every step of the way.
Almost six years since we purchased our business, with their help and guidance, it is tracking very well.
Julie & James Heydon, Reg & Joan Ryan Services Pty Ltd
February 17, 2017
Ever-changing trends, increasing competition and changes in customer buying patterns are just a few reasons why business owners should review marketing efforts regularly.
Past marketing activities that were once successful can easily go out of date. There are always new marketing techniques to experiment with but first it is important to let go of the marketing activities that are holding your business back.
Here are three marketing habits to ditch in 2017:
Wasting time on certain social channels
Not all social media channels will deliver results. The reality is your target customers will most likely have a preference for certain channels over others. For example, Facebook and Instagram may be better-suited mediums than Twitter and Snapchat for real estate agents; however, fashion retailers may utilise Instagram and Snapchat. The key is to experiment with different social channels to gauge levels of interest and engagement from followers, then decide on which channels are best to primarily market your business.
Failing to update your goals
It is common for small business owners to use the same marketing plan they created years ago. This can be quite problemsome especially if marketing tactics are not accurately reflecting your business’ current goals. Take the time to review your marketing plan at least annually or when new opportunities and threats arise.
Mobile has now surpassed desktop as the primary device for internet browsing. Website content and social media posts need to be optimised for mobile users to ensure optimal browsing experience. Businesses that fail to customise their online services for mobile will fall behind, as mobile users favour optimised sites.